mPr provides services in marketing research, strategic marketing, high end multivariate analysis and marketing modeling. Electricity, natural gas, wireless communication and health products and services are key research areas. Expert testimony involving marketing
research, especially regarding intellectual property.

mPr has over 30 years experience in providing professional marketing research and strategic marketing services to many business sectors in Canada and the US. We have substantial expertise in designing and managing large projects aimed at providing key information for strategic decisions. Much of our work involves the highest levels of multivariate statistical analysis. We've executed many studies where discrete choice conjoint and latent class analysis have proven to be especially important for segmenting markets. Causal modeling and other statistical procedures are key areas of expertise.

Dr. Ken Deal regularly provides expert testimony in legal cases involving marketing research. He has been qualified as a marketing research expert in the Federal Court of Canada and the Ontario Superior Court of Justice. Many of those proceedings have involved intellectual property issues.